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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers (Hardcover)
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"Hidden in Plain Sight" by a global innovation consultant is a fascinating look at how consumers think and behave. Chipchase, named by "Fortune" as "one of the 50 smartest people in tech," has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that affect buying decisions.