Amazing as it may seem, however, throughout this trenchant subcultural travelogue, Heard never stoops to ridicule his subjects. As one reviewer put it, "Heard's real achievement may be that he makes us care--in a way that is more than voyeuristic--about the colorful characters he meets on the road to the new millennium. He takes these people seriously, allows his assumptions to be challenged, and lets himself find that some of their beliefs and fears reflect his own" (San Jose Mercury News).
Now in paperback, this book will have an audience well beyond "millenniamania," from science fiction fans to students of subculture, and anybody interested in way-out alternatives to the brave new world.
Alex Heard is an editor at Wired magazine. He has also edited and written for The New York Times Magazine, Outside, The New Republic, Slate, and many other publications.
"A frequently hilarious traipse through the bizarro netherworld of millennial and utopian subcultures."
--Washington Post Book World
"Apocalypse Pretty Soon is a funny must-read for anyone looking for a respite from doom-and-gloom offerings currently on the bookstore shelves."
"Funny, unsettling, crank-packed...an all-American take on the looming exclamation point at the end of history."
"Heard is an engaging writer: witty, not snide, not superior...turn to the chapter titled 'Death, Be Not in My Face,' read it, and I think you will agree: This is not simply silly stuff; this is the human comedy."
--Katherine Powers, Boston Globe