MELISSA URBAN is the co-founder and CEO of Whole30, and a six-time New York Times bestselling author. She is the host of the Do the Thing podcast, and is a prominent keynote speaker on social media and branding, health trends, and entrepreneurship. She lives in Salt Lake City, UT.
“Food can play a powerful role in pleasure, health, and celebration—but it can also be a source of remorse and anxiety. In Food Freedom Forever, Melissa Hartwig explores how we can enjoy food, yet feel free from cravings and negative feelings. It’s a practical, realistic, compassionate—and even funny—guide to establishing a new relationship with food.” —Gretchen Rubin, New York Times best-selling author of Better Than Before and The Happiness Project “Eating clean can be tough, but Melissa makes it easy! Her philosophy truly works, without counting calories or being a slave to the scale. Her program, the Whole30, helped change my own philosophy on food and how I eat. Food Freedom Forever is a must-have for anyone who wants to make changes in their life. . .and make them last.” —Molly Sims, model, actress, and lifestyle blogger "I’m a huge fan of Hartwig’s Whole30 Program, and Food Freedom Forever picks up where Whole30 leaves off by tackling the mind-body connection as it pertains to your relationship with food. Our health and wellness goals are often sabotaged because we are at the mercy of our food…controlled by food addictions, unhealthy habits, even perpetual calorie counting that locks us into an obsessive tug-o-war. Food should be a source of sustenance and enjoyment, and Melissa helps bring the enjoyment back by providing tools, tips, and suggestions for creating an extremely personal prescription for healthy eating. I loved this book and truly think it can help anyone stuck on the treadmill of yo-yo-dieting and weight troubles.” —Mark Sisson, author of The Primal Blueprint, publisher of MarksDailyApple.com “Food Freedom Forever gives you everything you need for achieving dietary success, for today and for the rest of your healthy life. Melissa Hartwig’s information is spot-on in terms of scientific validity, and wonderfully approachable in terms of its implementation.” —David Perlmutter, MD, author, #1 New York Times bestseller, Grain Brain: The Surprising Truth About Wheat, Carbs, and Sugar—Your Brain’s Silent Killers “Step away from the calorie counting, food obsessions, and unnecessary restriction. In Food Freedom Forever, Melissa Hartwig delivers a sustainable, healthy diet that will fuel your mind, body, and spirit, and place you in control of your food for life.” —Emily Deans, MD, Harvard Medical School “I'm a ‘real food’ registered dietitian who believes the standard low-fat, high-carb, ‘everything in moderation’ advice is complete nonsense. Repairing our relationship with food is critical in order to live a happy life, and Melissa’s plan in Food Freedom Forever is exactly what does work for my clients. This is no crash diet, and it’s way more important than a weight loss plan—it’s the beginning of the rest of your life!” —Diana Rodgers, RD, LDN, NTP “Nutritionist Hartwig (The Whole 30) presents dieters with a guide to developing a healthier relationship with food. Organized into 14 easy-to-follow chapters with titles such as “Diets Don’t Work” and “Spot Your Triggers,” and written in a highly conversational and candid fashion, the book lays out a doable program designed to allow readers to gain a sense of control over their eating. The crux of the program, and where it begins, is with the process of eliminating troublesome foods linked to overeating and cravings. Upon completio —