Guerrilla Selling (Paperback)

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Description


Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

About the Author


Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.


Product Details
ISBN: 9780395578209
ISBN-10: 0395578205
Publisher: Mariner Books
Publication Date: March 23rd, 1992
Pages: 224
Language: English
Series: Guerrilla S