Guerrilla Advertising (Paperback)

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Description


In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

About the Author


Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.


Product Details
ISBN: 9780395687185
ISBN-10: 0395687187
Publisher: Mariner Books
Publication Date: June 8th, 1994
Pages: 304
Language: English
Series: Guerrilla Marketing