The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century (Paperback)

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Description


In The Way of the Guerrilla, Levinson guides both new and seasoned business owners into the next century. He prepares them for the inevitable changes and helps ensure their continued business and personal success. Levinson covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility. By following The Way of the Guerrilla, enlightened and successful entrepreneurs will discover that a balanced life -- involving more free time, stronger family ties, care for the community and environment, and creative stimulation -- is the means to achieving emotional and financial success.

About the Author


Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.


Product Details
ISBN: 9780395924785
ISBN-10: 0395924782
Publisher: Mariner Books
Publication Date: October 21st, 1998
Pages: 246
Language: English
Series: Guerrilla Marketing