The Breakthrough Illusion: Corporate America's Failure To Move From Innovation To Mass Production (Paperback)

The Breakthrough Illusion: Corporate America's Failure To Move From Innovation To Mass Production Cover Image
$41.73
Usually Ships in 1-5 Days

Description



The USA has often failed to capitalise on its technological breakthroughs. This analysis of the weaknesses and strengths of US high technology warns that until the US learns to reconnect research and development with production, foreign companies will continue to prevail in the world marketplace.

About the Author


Richard Florida is Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and the founder of the Creative Class Group, a for-profit think tank that charts trends in business, communities, and lifestyles. His national bestseller The Rise of the Creative Class was awarded the Washington Monthly's Political Book Award and Harvard Business Review's Breakthrough Idea Award. He lives in Toronto, Canada.


Product Details
ISBN: 9780465007608
ISBN-10: 0465007600
Publisher: Basic Books
Publication Date: March 18th, 1992
Pages: 272
Language: English
Series: Corporate America's Failure to Move from Innovation to Mass