Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty (J-B Lencioni #33) (Hardcover)

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Staff Reviews

Patrick Lencioni successfully proposes the idea of full transparency in his new business fable, Getting Naked. As backwards as it may seem, Lencioni argues that full disclosure of a company's mistakes and vulnerabilities allows for better relationships with its customers, creating stronger ties to its market. Lencioni does a marvelous job of blending his story with serious insights to create a strong message about overcoming fears that stays with the reader. A must read for anyone in the service industries.

— Ed, Atlanta


Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni

Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.

  • Offers a key resource for gaining competitive advantage in tough times
  • Shows why the quality of vulnerability is so important in business
  • Includes ideas for inspiring customer and client loyalty
  • Written by the highly successful consultant and business writer Patrick Lencioni

This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

About the Author

Patrick Lencioni is a New York Times best-selling business author of eight books including The Five Dysfunctions of a Team and The Three Signs of a Miserable Job. As president and founder of The Table Group, Pat has consulted to CEOs and leadership teams in organizations ranging from Fortune 500 companies and start-ups to churches and non-profits. In addition to his books, Pat and his work have been featured in publications like Harvard Business Review, The Wall Street Journal, Fortune, BusinessWeek, and USA Today. To learn more about Patrick Lencioni and his other books and services--including his newsletter--please visit

Product Details
ISBN: 9780787976392
ISBN-10: 0787976393
Publisher: Jossey-Bass
Publication Date: February 2nd, 2010
Pages: 220
Language: English
Series: J-B Lencioni