This is book number 33 in the J-B Lencioni series.
Patrick Lencioni successfully proposes the idea of full transparency in his new business fable, Getting Naked. As backwards as it may seem, Lencioni argues that full disclosure of a company's mistakes and vulnerabilities allows for better relationships with its customers, creating stronger ties to its market. Lencioni does a marvelous job of blending his story with serious insights to create a strong message about overcoming fears that stays with the reader. A must read for anyone in the service industries.— Ed, Atlanta
Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.
This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.