Contagious: How to Build Word of Mouth in the Digital Age (Paperback)

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We all know the power of word-of-mouth and how it affects sales, but with Contagious: Why Things Catch On we can begin to know why and understand. Jonah Berger breaks the concepts down into talking points with his well-written and easy to understand six STEPPS. Business owner to Marketing professional and all those in-between will benefit from reading this book.

— Mark, Roanoke



Product Details
ISBN: 9781471111709
ISBN-10: 1471111709
Publisher: Simon & Schuster
Publication Date: January 1st, 2014
Pages: 244
Language: English