The Nobel Peace Prize winner and bestselling author shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems. Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.
About the Author
Muhammad Yunus is the founder of Grameen Bank and more than fifty other companies in Bangladesh. He is widely known as both the father of microcredit and of the social business movement. In 2006, Professor Yunus and Grameen Bank were jointly awarded the Nobel Peace Prize. He is one of only seven individuals to have received the Nobel Peace Prize, the United States Presidential Medal of Freedom, and the United States Congressional Gold Medal. Yunus is the recipient of fifty-five honorary degrees from universities in twenty countries, and has received 112 awards from twenty-six countries, including state honors from ten countries.
"There are times when Professor Yunus' aims for Glasgow sound like something out of the Conservative's "Big Society" pitch. His latest book, Building Social Business, is 300 pages of Big Society pleading for people to go out there and create businesses which generate cash and contribute to the greater good at the same time."—TheIndependent
"[A] reminder that
capitalism can take kindlier forms: microfinance pioneer Yunus explains how he
believes social enterprise can redeem what he regards as the failed promise of
poor people the resources to help themselves, Dr. Yunus has offered these
individuals something more valuable than a plate of food, namely security in
its basic form.... Dr. Yunus has invoked a new basis for capitalism whereby
social business has the potential to change the failed promise of free market
business is about joy,' says Yunus. Indeed, and the book itself is joy to read.
In modest prose, Yunus tells of undertakings that instill hope. He also gives a
lot of ideas, along with nuts-and-bolts practical advice for people who are
ready to take the plunge into the world of social business. In the years to come,
it seems certain that social business will become an integral part of our
economic structure and will positively change the lives of many people."—MalaysiaStar
"In nine short, well-written chapters, Yunus provides genuine insight into global poverty and a unique perspective on the ways in which social businesses can coexist with traditional businesses to alleviate poverty and improve the lives of the world's citizens."—CHOICE