Contagious: Why Things Catch on (Paperback)

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We all know the power of word-of-mouth and how it affects sales, but with Contagious: Why Things Catch On we can begin to know why and understand. Jonah Berger breaks the concepts down into talking points with his well-written and easy to understand six STEPPS. Business owner to Marketing professional and all those in-between will benefit from reading this book.

— Mark, Roanoke

Product Details
ISBN: 9789571357607
ISBN-10: 957135760X
Publisher: Shi Bao Chu Ban/Tsai Fong Books
Publication Date: May 20th, 2013
Pages: 272
Language: Chinese