Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Paperback)

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Predictably Irrational is a thought-provoking and entertaining book on the age old question of why people make poor decisions despite their better judgment. Using twenty years of research in psychology and economics, Dan Ariely shows that while we might behave irrationally, it is often in a predictable manner.

— Anne, Atlanta



Product Details
ISBN: 9789862166727
ISBN-10: 986216672X
Publisher: Tian Xia Wen Hua
Publication Date: January 28th, 2011
Pages: 384
Language: Chinese